Wednesday, June 6, 2018

Clear shampoo uses its Ronaldo card

With the football World Cup upon us in Moscow, Clear shampoo is using its biggest drawing card - Ronaldo - to state that "champion's performance against dandruff" a double-entendre about itself and its drawing star. Clear and Head&Shoulders are of course both competing for the same audience but clear took a less clinical strategy than the one H&S usually adopts (before and after etc) using star power instead.

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