Creative is what creative does! People in Achrafieh have found alternative uses of a bathtub and goof for them! In a previous edition of finding alternative uses of things, why not check was that small shop did to an old bomb!
Whereas we, as ad people, think creativity is basically exclusive to us (and judging by how mediocre the work is in the market I wonder why we would think that way!), it always astounds me how much homegrown creativity goes a long way. When NASA uses duct tape in space, this itself is a lasting testimony of how the mundane can prove that creativity is rampant and that it is not just for the pseudo-creative.