Thursday, March 8, 2018

#uncelebratewomensday - PC Chandra Jewellers

Wow right on Women's Day PC Chandra Jewellers is inviting women to #uncelebratewomensday - in order to combat bias and eventually get to a point where Women's Day is a daily occurrence. The ad comes from J Walter Thompson Kolkata and depicts various women, some getting cookery gifts, others being told to sit cross-legged and some repeating statements to boys such as "don't cry like a girl". Watch the full movie here!

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