As someone who likes to toy with languages and did so for such a long time as a copywriter, I often find myself thinking "when does a pun work and when does it fall flat?". Indeed, I sometimes read a word play and say "meh!" other times I find myself unconsciously smiling appreciatively. The Sushi Ko with their "donut miss it!" (instead of "do not") made me smile immediately. Again, I know not what it is about it that works, but it does. To be honest I have no clue what this says about the product or if there are donut-shaped sushi pieces or not. But hey, I did smile!