Wednesday, March 7, 2018

In Kuwait, Burger King is "always on top" of McDonald's

How about this for media buy? Burger King, in Kuwait just scored the unipole on top of a McDonald's brand with the provocative line "always on top". Obviously the fight between the two fast food giants is spilling everywhere, but one must give it to Burger King that - not only they get the best location for their ad - but also knew how to use it.

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