Saturday, February 24, 2018

#sanitabringbackthelight - I am sure they had good intentions

So either ads are becoming too smart, or I am becoming too dumb, or both.
The new Sanita ad is a bit incomprehensible to me.
It comes with its own # which is #sanitabringbackthelight
And - if you look a the ad - which is nicely shot and all, I am not sure one can understand much.
I understand, motivational yada yada with appropriate music, and people wanting change or whatever. Oh and there's Chinese lanterns...
But honestly, not sure what it all means.
Oh and to make things even more it turns out the music was re-orchestrated from the cult series The Leftovers.

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