Saturday, February 10, 2018

Kia, simple, straight-forward, effective.

With all the pseudo-creativity in the market and those picking on other people's work calling it their own, these days I find myself valuing hard sell ads. Or to quote the Nike ad (for the 1996 Atlanta Olympics for their Air Zoom launch) "tell us what it is, tell us what it does, and don't play the national anthem while you do it". Thankfully for us all, Kia is not playing the national anthem - it is simply saying that they are the best-selling vehicle in Lebanon for 8 years with a small thank you note for the customers who made that possible. I for one, love it.

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