In the 80s, there were bootleg Gucci designs - a copy of the original - this year, Gucci appropriated those designs and are now being sold at exorbitant money. A few years back there was a running joke which was being forwarded on cell phones - yen3ad 3alaykon bil Sohat wel 3afia. Sohat is a mineral water brand and Afia is a cooking oil. And today for Christmas, what did Sohat do?
Yen3ad 3aleikon bil Sohat!
Well I for one found it smart, even if done before - they bootlegged the bootleggers. If Gucci can do it, Sohat can too!