Tuesday, November 28, 2017

F1 gets a new logo.

Formula 1 has a new logo - I guess like everything else we will get used to it. Apparently the logo was designed mostly to work on digital and mobile (one can understand the old one was cumbersome). It is supposed to have a "modern-retro feel". Fans seemed underwhelmed at the new logo though, and professionals in the industry seemed a bit dismayed. Still, we will get used to it. The sports even has a new mission statement: revel in the racing; make the spectacle more spectacular; break down borders; taste the oil and feel the blood boil. Frankly it all seems advertising lingo rather than fan speak!

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