So Saif Jobs (should be Jobs not Jones!), Thamer Edison, and Bilal Gates all have agreed that #the_smart_choice comes in the packages of Zain in its different offers and formulas. Aside from the typo, the ads are cute as they dip tech in a local Gulf flavor.
Speaking of tech pioneers with spelling errors, why not check this page from my Archewallogy 6 book:
Makes the Jones (rather than Jobs) mistake seem like Shakespearean English in comparison!