Sunday, October 1, 2017

Carioca Cafe, lovely TVC but bland billboards

I actually loved the Carioca Cafe TVC for their new line "this is the feeling" (hayda houwe el ehses), the TVC had the time to build up the story to culminate with a true feeling of joy and liberty. The billboards tried to take it immediately from there but I feel freeze framing one sequence fails to convey how we got there. By the way, holding the Lebanese flag while jumping on a yacht (or schooner) is not really the best move - and in this context spells "kitsch" more than patriotism.Maybe Carioca should have went with a different series for their billboards one that makes sense on its own merit rather than assuming people watched the TVC.

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