Al Rifai was bitter about losing its airport concession to competitor Castnaia, then it escalated the bitterness by offering full packaged and delivered nuts (at the time I even designed an ad to show an alternative response to the situation) - now Castania bring in its much awaited reply. And of course, it chose for it not to be a reply at all keeping Al Rifai feuding with itself. "Castania now at the airport" with a tag on the handle of a duty free bag. Simple, elegant and totally non-referential to Al Rifai. OK, as Michelle Obama said "when they go low, we go high" - Castania went high indeed, high enough to fly considering it is at the airport now.