Friday, September 8, 2017

Castania airport ad - lets Al Rifai feud with itself.

First Al Rifai was bitter about losing its airport concession to competitor Castnaia, then it escalated the bitterness by offering full packaged and delivered nuts (at the time I even designed an ad to show an alternative response to the situation) - now Castania bring in its much awaited reply. And of course, it chose for it not to be a reply at all keeping Al Rifai feuding with itself. "Castania now at the airport" with a tag on the handle of a duty free bag. Simple, elegant and totally non-referential to Al Rifai. OK, as Michelle Obama said "when they go low, we go high" - Castania went high indeed, high enough to fly considering it is at the airport now.

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