Ocean Spray - the recycling initiative compatible with the brand
Often times i look at a brand's initiative and the question that goes through my mid is "who thought of that and how is it compatible with the spirit of the brand or what it represents?" which is why it was refreshing (no pun!) to see Ocean Spray have a recycling garbage cans. What gives? Well Ocean Spray comes in bottles and these bottles need recycling, the can next to it is for glass bottles as well. The line of the cans says "naturally cleaner" which echoes "naturally tastier" which is the brand's own selling line. For me, this initiative fits super well with the brand! Oh and it's good for the environment to boot.