Tuesday, August 1, 2017

Banks (except BBAC) have been the biggest disappointment this army day

I have nothing specifically against this ad from Credit Libanais which sells the concept of helping the army's orphans by using it. But I am not sure selling an Army Mastercard Titanium is the best way to go on such a day. Ditto for Byblos Bank which also emphasized its army loyalty card. Let's face it, armed forces personnel are dream clients to banks - guaranteed salary, no one to throw them out, constant money coming in but it would have been better to avoid the mercantilism on such a day! BBAC came close to saving the day though, at least they did not try to sell us anything and their ad is more than well done!

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