Tuesday, July 11, 2017

Samsung Levant bets on the future through kids

The tendency for ads to be very long can often backfire, except that Samsung Levant used it to its advantage by building up a story slowly but surely without rush. I shall let you enjoy the movie which centers around four boys doing a bicycle race with a twist - one of them is in a wheelchair. Through ingenious design thinking (and - this is the confusing part - I am not sure where Samsung pitches in) his friends get him built some top gear  like a mix between Macgyver & A-Team (I love it when a plan comes together). Still, with Samsung recently inventing the cap with a sensor for blind swimmers, or the printer adapted for Braille based on any laser printer, then the logic of the film follows through. The whole cast by the way is truly lovable which only adds to the charm.

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