Saturday, July 8, 2017

Lego, building blocks towards the future

Lego comes with a wonderful, enticing, and imaginative advertising campaign much like its prodcuts. Kids are seen building their dreams and future - do note the girl who wishes to become an astronaut a major step away from gender-defining roles. This reminds me of one of the Lego classic TVCs dating back to 1988, the "Alexander Graham Bell" one:

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