You know those ads which are too convoluted to be understood except by fancy people working in advertising? Good, because the new IDM ad for their open speeds is not one of them. This is an ad for the average Joe who wants internet, wants to actually be able to use the damn thing, does not want to be stuck for minutes upon minutes for a link to open, or for an email to still be sent, or a facebook photo to load. The headline is pretty slangish, "fata7la 3al ekher" is your Lebanese equivalent of pedal to the metal. And the visual is just basic - why complicate an ad when simple does it.