Saturday, July 15, 2017

Appropriating the memory: A case of mistaken identity 8/10

Perlex
Pierrot Gourmand
Planters
Ramek
Renault
By inserting the initials my own name (Tarek) in childhood souvenirs, or brands associated with memory and childhood, the question becomes: Are the memories we have belong to us? Is sharing a memory a way of diluting it or multiplying it? And is a memory directed to the act itself or to the remembrance of it?

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