Rosso Nero seems to believe in the forevers or in the lived happily ever afters, and that's OK if good ads come out of such convictions! "Once for a life time" - forget the layout and the lady using the ring as a swing, concentrate with me for a minute: from "once
in a lifetime" (to be honest grammatically it should be lifetime not life time) to "once
for a lifetime". Simple, clean and neat.
What fear of commitment?
