Friday, June 16, 2017

Datsun, a so-so follow up ad.

I loved the original Datsun comeback ad, and the one Wissam Kamal did was very funny, which makes this follow up ad a bit lame by comparison. The force of the original promise, "Datsun is back - and in force" was that it was an expression people actually use. "Datsun is a good catch - and in force" as this ad states is not! Sure I understand the "rappel" to the original campaign - in layout, colors and copy - but the copy part falls flat. Maybe next one will drive (no pun!) the message home better!

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