Sunday, May 28, 2017

Kassatly Chtaura, it wasn't broken but the fixing is not too bad.

It wasn't broken, yet they tried to fix it. Thankfully, Kassatly Chtaura went back to "almost" the original song albeit in a slower tempo to fit with the extra 15 seconds they inserted in the TVC - a roomy, flowery, breezy TVC which is far from the original 1987 version which still feels crisp and fresh to this day! I was once asked by Ghida Younes how come we still remember and have fondness for ads which in absolute terms are not "award winning", my answer was that we do not strictly remember the ads but rather remember what the ads remind us of (in terms of settings, feelings, times, seasons, or accessory events which happened as we watched them or around that time). From that perspective the original Kassatly was not broken, thankfully they fixed it in a not so bad way.

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