Tuesday, March 21, 2017

ParAzar, c'est complique de faire simple for Mother's Day

And then this ParAzar video falls on my lap. Simple, smart, elegant, and tells the story without sobbing or the usual recourse to cliche settings. Some people just know how to tell stories, and good stories move you intrinsically without pinching you to cry. There, that's a beautiful video! Oddly, the voice over could have been taken off and the ad would not lose any of its magic. Still, well done! So far, I think this is the best Mother's Day ad this year coming from Lebanon!

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