Saturday, February 11, 2017

Anghami - a lovelier day with music

Anghami - the music streaming service - has a TV stop which is now running, "your day is lovelier with music" - I truly love the patchy collage elements in the ad and how they were animated but still in a simple way somehow mixing real life action with haphazard drawings without losing the cool-factor element. The TVC starts from the premise that music makes any day livelier - which could be true or we can use music as a backdrop to our sadness too, but try making that into a catchy ad! 

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