I am not a gamer. Really, not a gamer. But this ad is beautiful. Xbox via McCann London shines (literally!) in this extravaganza or lights, which obviously refer to Christmas street decorations but actually go beyond to advertise their popular game Deadrising 4. Intimate, a little bit religious without being overtly so, and very moving. "Let the slay ride begin" says the end tagline....See the full ad here.