Tuesday, November 8, 2016

Two vintage Swatch ads

Once more originally seen on Old Magazines Ads on instagram. The one above with the three girls was part of the original launch campaign of the Swatch in the region - very odd watches at the time but which revolutionized the whole industry! The one below is one I had not seen before but which capitalized on the interchangeability of the watch ("a new Swatch on my wrist" the headline says). So there, a trip down memory lane!