before anything, Najjar"... I already insinuated that the blue mug used in the ad seemed a lot like the Nescafe red mug and what do you know? I was sent this ad for Nescafe capuccino that says "but first"... Which is another way of saying "before anything".... Hmm, compare and contrast and let me know! You might say it is a different concept altogether (this one playing on the Nescafe cappucino foam and the sink foam), but even if, knowing such an ad already exists, getting close to it is not really permissible.