Tuesday, August 30, 2016

Beirut Beer - a USP gone astray

USP - Unique Selling Proposition, a marketing technique credited to Jay Abraham. And of all the possible USPs of a brand Beirut Beer comes up with "opens quickly and stays cold". There! All covered and set! Enough to get anyone excited about the product. But then, better a technical positioning than a constant anti-Almaza one!

No comments:

Post a Comment