ArabAd has launched a video promo enticing agencies to celebrate their identity in the (very awaited) yearly issue. Interestingly, video invites are not too rampant in this part, and it only seems fitting to have used it as the people in the agencies are becoming more visual-oriented. Funnily, all of this reminds me of the sitcom "who's the boss" in an episode where Angela had just opened her new advertising agency and was explaining to Mona (her mother) why there's a chewing gum dispenser in the lobby: "It says we are unique and original. Mom, every agency has one!" - so let's see how unique and original agencies will be!