I think, with age, and after all the pseudo-creativity and the theft I have observed in the market, I am starting to appreciate ads with are not outlandish but actually have a small twist such as this one. "Real munch, fairytale taste, munch responsibly".... I loved the "munch responsibly" part, you know, the kind of thing you'd find in an alcohol ad, but this taste is so awesome one needs to handle it with responsibility and care. See? A simple ad can make your case without you having to resort to stealing other people's work.