Wednesday, March 2, 2016

What is happening between Saatchi MENA and Leo Burnett? EXCLUSIVE

Something big is happening between Saatchi&Saatchi MENA and Leo Burnett. Information is so scant it is almost inexistent but rumor mills are already active - albeit too discretely. Please note, I am in no position to say if there was a merger or what, since both companies are under the umbrella of Publicis Groupe. What happens to the duplicate - and competing - accounts? The redundant staff? I have no clue, all I know that it seems both bureaus as in deep shake up. If this is the influence of the digital that is already rolling heads or due to other measures I know not, especially that the sources I tried to contact inside the agencies have been mum at this stage. Sorry if this post reveals very little but it seems no one is willing to talk - not even off the record!

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