Slogans. Catchphrases. Advertising jingles. They transcend
time and brands to make a cry for a national identity. They survive their
owners, their context and the way people heard them for the first time. After a
while, they become cherished items in the heart of a nation which draw smiles
and warmth no matter how long it has been since they last aired or were heard.
They become their own time and space.