And then there's another explosion, another plane crash, another attack, another set of casualties, another ban from such and such department of state, and the list continues. The more the campaign pushes, the more people get aware of what is happening. Sure, Cairo is no more dangerous than Paris, or Istanbul or Beirut or any other place where there was an attack recently, but the image is everything and now image is very bleak these days for the #thisisegypt. As soon as they raise their heads something new pops up.
This was supposed to be a campaign to save Egypt from crisis mode situation it finds itself in, and ow the campaign itself is in crisis mode. I sometimes think what would I have done if were in their shoes, thankfully I am not.